Delivering a Growth Strategy in the Frozen Food Industry

Client Context

• A French company specialized in the breeding, processing and marketing of poultry as well as in the preparation of meals

Key Challenges

• ARGO-EFESO was engaged to support the Executive Committee progress towards sustainable and profitable growth through their 5-year strategic plan for national branded products.

Approach & Key Success Factors

The deliverables of the project included:

• Identification of major growth opportunities in 10 years from mega trends and major food trends
• A deep end to end analysis from the vision down
• Development of potential strategic scenarios from detailed strategic initiatives
• Involvement of key functions across the business to engage all stakeholders

Results

7%

Increase in turnover

4.7%

Increase in net operating income

Divestiture from non-profitable categories

Roll-out of the strategic roadmap across all families and functions