At a Glance

The Problem:

In today’s margin-pressured consumer packaged goods (CPG) landscape environment, where inflation, retailer demands, and shifting consumer preferences are compressing profitability, most companies recognize the need to improve productivity and reduce costs. However, many respond solely with reactive, fragmented, and unsustainable cost-cutting initiatives that can impair growth. Rather than settling for superficial savings, companies must structurally reshape their cost base to unlock long-term enterprise value. This means pursuing cost optimization in tandem with value creation. 

The Solution:

To achieve this, forward-looking CPG leaders are deploying a comprehensive set of cost and capability levers to deliver immediate savings while positioning for sustainable growth. These include: 

• Data-Backed Diagnostics 
• Zero-Based Budgeting 
• Operational Transformation Goals and Detailed Plans with Available Resources 
• Smart Footprint Rationalization 
• Product Cost-Outs 
• Sustainable Value Tracking 

By applying these capabilities, companies can systematically target common cost areas, pull specific levers, and deploy tailored improvement methods. The most immediate and substantial savings are typically realized in SG&A, procurement, operations and maintenance, supply chain, and quality. 

Other areas, while requiring more time to execute, yield meaningful savings over the long term—such as product development, capex optimization, and SKU rationalization. evolving consumer behavior and channel dynamics open up new opportunities for significant cost reduction in information technology, sales and marketing. 

When taken together, these areas represent a powerful opportunity for overall cost reduction. Across industries, companies have achieved total savings of at least 20–25% of operating expenditures. 

Examples of Impact:

• A global paper company redesigned its operating model across 10 sites, reducing SG&A by 18% and achieving $50M in recurring EBITDA gains. 
• A food & beverage company implemented ZBB and AI-supported sourcing, realizing $3.4M in OpEx savings within nine months. 
• A procurement-focused project at a consumer goods company resulted in savings of $30M (approximately 16% savings on the total purchases of the company). 
• A design to value project with a food & beverage company helped achieve 7–13% cost reduction for a specific SKU, and 15–20% overall COGS savings.  

Even in mature businesses with previous cost initiatives, structured and strategic approaches continue to uncover savings while enabling reinvestment. Smart cost takeout is both an operational lever and a long-term value driver. 

In today’s margin-pressured environment, most CPG companies recognize the need to improve productivity and reduce costs. However, there is a heightened sense of urgency given the impact of tariffs and overall economic uncertainty. Rising material, labor, and logistics costs are impacting earnings and squeezing profits. A knee-jerk response is to “cut costs,” but such initiatives are usually reactive, fragmented, and ultimately unsustainable and damage potential for growth. 

What’s needed to address today’s challenging business conditions is cost optimization that goes hand in hand with value creation and positioning for growth. A smarter cost takeout approach is strategic, meaning it is aligned with long-term business goals and growth plans. It is also data-driven, as it is built on proprietary benchmarks, activity-based cost models, and operational diagnostics. Furthermore, it is sustainable, because it is embedded into ways of working rather than being limited to adjustments in budget lines. The true opportunity lies not in superficial savings, but in structurally reshaping the cost base in order to unlock long-term enterprise value. 

Value-Driven Cost Reduction:

Opportunities to reduce costs in a CPG range from quick hits that deliver much-needed near-term relief to strategic decisions that drive long-term savings and value. These savings are found in the cost of goods sold, such as direct material, labor, and overhead, as well as in operating expenses that impact operating profitability and EBITDA, including sales and marketing, administrative, and R&D costs. 

Corporate capabilities being wielded to rigorously address all potential opportunities today while preparing for a value-driven future include: 

• Data-Backed Diagnostics: Analysis of financial, operational, and market data uncover inefficiencies at a granular level, for example from procurement patterns to labor productivity. Cost drivers are mapped across functions and linked to performance benchmarks, enabling fast identification of where inefficiencies exist. This is often supported by AI capabilities, allowing interventions that quickly deliver the greatest impact.
• Zero-Based Budgeting (ZBB): Companies often base their budgets on prior years, which in turn shapes their current budgets, expenses, and overall costs. In contrast, ZBB erases that approach and instead encourages leaders to build their budgets from the ground up, aligning spend with purpose and eliminating legacy inertia. Budgets are reconstructed and justified line by line, item by item. This creates discipline in managers and leaders to question everything and the assumptions therein.
• Operational Transformation: Lean tools, best practices, automation, front line leadership, and process redesign structurally reduce effort, unlock efficiency, reduce costs, and create sustainable operational discipline. The goal is not just fewer people or lower spend; instead, it is faster cycle times, better output, and scalable systems. Application of standard work, meaning the current best, safest, most efficient way to work, then sustains improvements and cost savings going forward. Simplifying, codifying, and, where possible, digitizing standards can significantly boost productivity, improve cost predictability, and accelerate onboarding amid today’s critical skills shortage.
• Smart Footprint Rationalization: The size and shape of a company, including facility roles, cost-to-serve, labor economics, and asset ROI, is examined with footprint rationalization. As a result, proactive measures such as idling underutilized assets, divesting non-core operations, or shuttering inefficient plants are essential to correcting market imbalances, restoring pricing discipline, and designing an optimized network that aligns with strategic goals.
• Product Cost-Outs: The design of the product, service, system, supply network, and so forth dictates the cost structure going forward to make and deliver goods. This can involve the selection of less expensive and more readily available supplier materials and components; reducing the number of components within a product; creating products that are easier to produce and that minimize waste and rework; and improved utilization of existing processes, equipment, and resources (reduced overhead).
• Sustainable Value Tracking: Every initiative undertaken should be measured by its tangible EBITDA impact, with operational KPIs clearly translated into financial terms. This requires robust financial models, performance dashboards, and incentive alignment that reinforce cost discipline and continuous improvement across functions. These also provide the capability to govern, track, and sustain value capture well into the future.

Cost-Saving Targets, Levers, and Methods:

All CPG companies share common cost structures and can pull levers for cost reduction specific to each area, such as the use of shared services and consolidation to address SG&A costs. Levers are supported by a wide range of improvement methods tailored to each cost category, like total-landed-cost models to facilitate footprint optimization of the supply chain. 

Most CPG companies find the largest and fastest savings in areas of SG&A, procurement, operations and maintenance, supply chain, and quality (see Exhibit 1). Other areas take longer to execute but also can deliver sizable savings, such as product development, capex optimization, and SKU rationalization. Additionally, some areas offer substantial cuts based on current events and organizational structure, including information technology, sales and marketing. Taken together, these areas present significant overall savings. 

The primary objective in targeting these areas is cost savings. However, this does not necessarily mean headcount reduction. In fact, true cost optimization may involve preserving, or even expanding, staff to unlock and sustain value. For instance, enhancing procurement processes rarely leads to large layoffs, and boosting throughput typically requires maintaining current personnel to support higher sales volumes. Similarly, selectively adding production lines or opening new facilities as part of a network‐footprint strategy can actually increase the workforce rather than shrink it. 

In dynamic business environments, workforce strategy must balance financial goals with company culture. The following five scenarios illustrate typical headcount implications: 

• M&A-driven organizations: Redundant support functions are identified and trimmed. Workforce reductions are expected in order to eliminate overlap. 
• Performance-driven restructurings: When targets aren’t met, staffing levels are aligned with current financial realities to maintain core operations. 
• Basic turnarounds: Surgical, organization-wide cuts focus on underperforming roles to shore up cash flow and stabilize the business. 
• Good-to-great transformations: Best-practices deployment, automation, and digitization investments enable and accelerate productivity gains, which may lower headcount. 
• Rapid growth and new-market entry: Greenfield expansions or new business units demand aggressive hiring. 

Cost Takeout Conclusions:

CPG companies that routinely analyze and optimize cost structures and establish new operational strategies and programs to drive performance improvement, position themselves for growth. They achieve quick wins such as immediate cost reductions and operational improvements. In addition, they enable longer-term benefits through transformed processes, systems, and footprints that ensure ongoing value-add and cost containment. Most importantly, they achieve cost savings of up to 20–25% of operating expenditure (OpEx) spending, which boosts the bottom line and puts them at a competitive advantage. Specific savings can include: 

• Procurement and material cost reductions of 20–40% 
• SG&A cost reductions of 15–20% 
• Plant logistics and supply-chain cost reductions of 20–25% 
• Operational cost reductions of 20–40% 
• Working capital reductions of 20–40% 
• Inventory management and material cost reductions of 15–20% 
• Maintenance spend reductions of 15–20% 

Cost optimization should be viewed not merely as a response to pressure but rather as a catalyst for transformation. Companies across many industries are achieving short- and long-term savings beyond what they previously thought possible. The following examples highlight how this impacts the bottom line: 

New Organizational Model and Operating Standards in the Paper Industry: With mounting cost pressure, underperforming assets, and disjointed organizational structures and work processes across many global sites, a paper manufacturer had to transform operations to survive. The company developed new operating standards and an organizational model that was deployed globally to run, improve, maintain, and operate safely with highly reliable assets that predictably deliver quality products. A robust change management program was also implemented to shift the culture and drive sustainment. This transformation program accelerated productivity and cost reduction, improved quality, and gained additional capacity release, leading to a $50 million EBITDA improvement annually and a sustainable foundation to drive future growth. 

Cost Capture and Process Improvements in Food & Beverage: A food & beverage manufacturer identified up to $3.4 million (12% of total OpEx) in potential savings across a network of six plants that could be achieved in the near term. Four opportunities could be addressed immediately by capturing direct, indirect, and SG&A savings, yielding approximately $600,000 in annual reductions. The remaining 80% required process improvements, but overall, more than 50% of savings could be achieved within six months and nearly all savings captured within nine months. 

AI-Enabled Data Analytics in Consumer Goods: A procurement-focused project at a CPG company resulted in savings of $30 million (approximately 16% savings on the total purchases of the company). Using an AI analytical toolbox, contracts with approximately 175 suppliers were reviewed and revised in just three weeks. 

Design to Value (DTV) in Packaged Foods: A design to value project with a food & beverage company helped achieve 7–13% cost reduction for a specific SKU, and 15–20% overall COGS savings. By redesigning products and optimizing processes with input from cross-functional teams, the engagement proved the effectiveness of a systematic DTV methodology. It laid the foundation for scaling this approach internally across other products 

Even in a highly saturated and competitive market, where the most obvious cost levers like supplier renegotiation, promotional spend cuts, and SKU pruning may have already been pulled— CPG companies still have substantial untapped opportunities to drive meaningful savings without compromising growth enablers like brand equity, innovation, or channel expansion. A smarter cost strategy is a transformation that allows companies to enter the next upcycle stronger, faster, and more focused than competitors. The emphasis should be on building a leaner, more resilient organization that is fully prepared for what comes next. 

The Authors

Lotfi Maroizy, Senior Partner 

Steve Haller, Partner